Hi! 👋 Let’s get to know each other! ↓

👋 Hi! I am Serena!

Why me? Take a look! ↓

💡 My Biggest Life Rule: Take Action. I began venturing into business when I was 16. I began reading books like Rich Dad, Poor Dad by Robert Kiyosaki, and Make Your Life Epic by Clay Clark. Every time I finished a book, I realized that I had a choice in front of me. I could either move into the next, or I could figure out how I was going to apply what I had learned to my life.

I chose to take action.

🎯 I commit. Once I take action on something, I don’t let my work go to waste. When I was about 10, I was notorious for refusing to redo my sewing work. Wouldn’t that be a bad trait? Well, yes, by itself, it would. But I believe that that stemmed from a refusal to waste my work.

Once I start something, I like to finish it.

🧠 I can handle complexity. I can handle many moving parts. For example when, through my business, Areté Tallow, I did company gifts for GoldCare Health and Wellness. There were at least 15 components to each gift box, from labels to packaging to Christmas cards (in addition to designing the cards). With all the gifts added up, I needed to make sure there were 1,360 components in on time before I could even make the products. After that, I needed to make sure everything was shipped out on time—in the midst of the Christmas rush—at 17.

I can handle complexity.

🚀 If you need someone who is not afraid to take action, who will commit, and who has the skills to do it, then you’re in the right place!

What I can do for you:

  • 🗓️ Project management to have any project done on time — efficiently + well. I have a brain that is wired to handle complexity. I can handle many moving parts. (As well as the stress that comes with that 😁)

  • ✍️ Create Content to drive engagement. I have written over 100 blog posts, made dozens of social media posts for Areté Tallow, and created several YouTube videos. I am familiar with analyzing engagement metrics.

  • 🤝 Sell to drive revenue, brand awareness, and customer relationship. I have experience selling face-to-face, as well as through email and phone.

  • ✅ Optimize systems for monetary and time effectiveness. I can offer insights on system effectiveness and implementable improvements that leverage today’s technology.

My Work

  • 🚀 What I Learned in 30 Days of Sales

    I spent 30 days diving into the world of sales. I learned how to build a lead list, reverse-engineer buyer’s journeys, create a customer journey, and more! Check out the summary here and the blog post here.

  • ✏️ 30 Days of copywriting: What I learned + Tips

    I spent 30 days learning the nitty gritty behind copywriting. I sum it all up in this blog post.

  • 🎂 Wedding Cakes

    Talk about handling stress! Check out how I coordinated making two wedding cakes (including transporting one for 4+ hours and across state lines! 😮) Take a look at the P&R Wedding Cake and M&M Wedding Cake!

  • 📸 Photography Through the Years: Professional Portraits and Product Photography

    I have been asked to do photography for Companies, A City, and CMO, in addition to my personal and Areté Tallow Photography. Take a look at my professional, product, and company photography!

Tech Stack

  • 🎨 Canva

    I have used Canva extensively to create social media posts, flyers, branding, and more. I am familiar with the ins and outs of Canva. You can see some of my Canva work on Instagram.

  • 🎬 CapCut

    I have used Capcut to create dozens of social media posts for Areté Tallow. I am familiar with uploading, splicing, adding visual effects, adding audio effects, exporting, and more. Check out my Instagram to see some of my work!

  • 📅 Meta Business Suit

    I use Meta Business Suit to schedule all of Arete Tallow’s Instagram posts. I am familiar with their content planner, audio section, post creation, and more!

  • 🌐 Squarespace

    I have built several websites on Squarespace. I am familiar with optimizing for SEO, design features, and customizing with code injections. You can see the website I built for Arete Tallow here.

Previous Work Experience

🌱 Founder — Arete Tallow

I founded Arete Tallow in the summer of 2024 and have been working there ever since. Areté Tallow is an all-natural skincare company that specializes in tallow-based products. We help people who struggle with skin issues such as eczema, psoriasis, acne, and wrinkles or who just want to up their skincare with a natural product. I have learned how to manage my supply chain, project manage, sell in person and online, market via social media, and more. Some of my accomplishments at Areté Tallow include:

  • Learning to sell to drive revenue, brand awareness, and customer relationships.

  • Learning how to market on social media via Instagram, Facebook, and Substack.

  • Learning to manage the entire product cycle from the supply chain to product creation to shipping out products.

🌊 LifeGuard & Swim Instructor — Lampasas City Pools

I worked at the Lampasas City Pools in the summer of 2024. The Lampasas City Pools run two pools in the city of Lampasas, including the semi-famous Handcock Springs. My roles at the Lampasas City Pools were to lifeguard and teach swimming lessons/safety to children. While I worked at Hancock Springs, I learned to:

  • Handle customer relations (including when they weren’t too happy 😬)

  • Keep the facilities clean

  • Make sure all patrons were safe

  • Work well with children and adapt teaching techniques

🐾 Dog Trainer — Kindred Spirits Ranch

I worked at Kindred Spirits Ranch from the spring of 2023 to the summer of 2024. Kindred Spirits Ranch is a dog training and boarding facility that specializes in service dogs. My responsibilities at Kindred Spirits Ranch were to keep the facilities clean and train all the dogs. While there I learned:

  • To read, become sensitive to the animal's body language

  • To adapt teaching techniques quickly and effectively

  • Team communication by communicating with customers, other employees, and the management.

🤝 Want to connect?? Feel free to contact me here!